Managing your customer loyalty program better

The new service will allow companies to build “intelligent” loyalty programs for both their B2B and B2C customers.

Salesforce announced that it has launched Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel, and hospitality. Built on the Salesforce Customer 360 Platform, the product aims to increase customer trust and engagement. Loyalty Management allows companies to build what Salesforce calls “intelligent loyalty programs” for both B2B and B2C environments.

With Loyalty Management, companies can provide more personalized consumer experiences, according to Salesforce. The service will help them evolve their loyalty programs to stay current with customer expectations, they claim, and help drive business value by creating loyal, lifelong customers.

Salesforce has integrated Loyalty Management with Salesforce Digital 360, Service Cloud and Tableau. This allows customers to deliver a connected loyalty experience across the entire customer journey. according to the company.

Highlights of the Loyalty Management service include:

  1. The Salesforce platform allows businesses to design a variety of different loyalty programs that meet their unique needs. Whether that is a tiered membership program or points per purchase, businesses can flexibly configure earn and redeem rewards programs.
  2. Loyalty Management allows companies to pull in their customer data. This includes marketing interactions, purchase history, and website visits—to create a unified view of the customer and inform the personalized promotions they receive.
  3. Thanks to the integration with Salesforce Customer 360, customers can easily sign up for loyalty programs through Salesforce Experience Cloud. This means businesses can send personalized content and notifications to customers with Salesforce Marketing Cloud and Customer 360 Audiences.
  4. In addition, companies can integrate external systems, like a customer data platform, with APIs. They can also integrate third-party solutions from Salesforce AppExchange.
  5. With Tableau CRM for Loyalty Management, companies can measure program performance, member acquisition, and engagement. They can also measure partner performance in a dashboard.

Loyalty Management will be generally available in February 2021.

Credit Source: TechZine and Zednet


Integration with Customer 360 adds value to the Loyalty Management service

“Customers join loyalty programs for the promise of a more personalized, relevant experience but too often encounter a generic approach that is broadly applied to every member. Loyalty Management allows companies in all industries to evolve their loyalty programs from a transactional to a human-centric approach capable of creating personalized, relationship-building moments with each customer.” – David Schmaier, CEO of Salesforce Industries.


Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

  • sentegram
  • February 14, 2021

What Does Salesforce Do?

Many people ask, “what does Salesforce do?” In this post, we answer some basic questions you have about Salesforce. To put it simply, Salesforce brings companies and customers together, Citizens and Governments closer. For this blog, the focus is on companies and clients Salesforce helps break down technology silos in your organization between departments so […]

Read More
  • sentegram
  • February 18, 2021

Boost Your productivity

Technology Can Transform Your Productivity — If You Let It We all have our own idea of what it means to be productive. It’s usually the tasks that we can complete quickly, easily, and in large volumes.  Even if you don’t keep an actual to-do list, you might make a mental checkmark as you realize your […]

Read More
  • sentegram
  • February 15, 2020

Cloud 3.0

It is clear that even when the pandemic is in the rearview mirror, we are not going back to the way it was. From now on, remote work will just be work. E-commerce will just be commerce. Video meetings will just be meetings.

The future is all-digital, and work from anywhere, and this digital-first world is powering a major evolution of the cloud.

Read More