Where the future works

It is clear that even when the pandemic is in the rearview mirror, we are not going back to the way it was. From now on, remote work will just be work. E-commerce will just be commerce. Video meetings will just be meetings.

The future is all-digital, and work from anywhere, and this digital-first world is powering a major evolution of the cloud.

There have been two previous evolutions of the Cloud in the last twenty-plus years. ‘Cloud 1.0’ proved that enterprise software could be delivered through an internet browser. Ten years later, in ‘Cloud 2.0’, mobile phones and social networks redefined the software world.

And now we’re witnessing the next major evolution take shape, Cloud 3.0. We’re working and collaborating from anywhere with Slack and Zoom, and of course Salesforce. Salesforce has spent the last year transforming Customer 360 into the operating system for Cloud 3.0.

As businesses begin to make plans to get back to growth and move beyond the pandemic, they need an end-to-end operating system that enables sales teams to sell from anywhere, whether from a Zoom call or a conference room. They need to be able to service their customers from anywhere, whether their contact center is in a building or only exists in a cloud. They need an operating system to allow them to market from anywhere, do e-commerce from anywhere, and be agile enough to continue the rapid pace of digital transformation we’ve seen in the last twelve months.

Hyperforce is a new foundation of the Customer 360 platform

Whether you’re a B2B company with thousands of customers, or a B2C company with hundreds of millions of customers, Customer 360 connects all of your data, apps, and devices to create a single source of truth across sales, service, marketing, and commerce.

And with Einstein, the first comprehensive AI for CRM, every customer experience can be personalized with clicks. Einstein is doing over 80 billion predictions every single day, whether it’s personalizing an email or the products on an e-commerce website or powering a chatbot session.

On top of all this is the most robust ecosystem in the industry, with 9 million developers, 12 million trailblazers, and our community of partners all working together to extend the power of the Customer 360 platform and innovate across our market-leading applications.

And in a world where your employees are working from anywhere, Slack, which we announced our intention to acquire late last year, can be your HQ in the all-digital, work from anywhere world.

Whether employees are working in a flexible work environment, a distributed work environment, or coming into the office, Slack is a platform to accelerate productivity and growth. And, once the acquisition closes, it will become the system of engagement across Customer 360.

Credit source: Salesforce

The future will be based on trust

The changes that Salesforce made are predicated on how the company sees our future taking shape. And key to that future is recovering trust with all stakeholders, which has been eroding over the last several years.

“Hyperforce is one of the most exciting new developments at Salesforce in the past 20 years. We’ve completely re-architected Salesforce to run on the public cloud. This is a big change for us. But what’s more important is what it does for all of you – we can meet your customers where they are. And on top of Hyperforce, we built the single source of truth.”

Bret Taylor, President, and COO, Salesforce

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